News

Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.

Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a generous blend of rugosa rose fruit*1, naturally rich in vitamin C.In...

The "Icy Mint" series, which brings full-body refreshment, introduces a new limited-edition product this year, creating SHIRO's most potent cooling sensation yet.

After getting through last year’s extreme heat, we found ourselves thinking, “If only there were a product that felt even stronger and cooler…” In pursuit of everyday comfort and after countless p...

SHIRO K11 Musea Opens in Hong Kong on Friday, 1st May — A Historic New Chapter for the Brand

SHIRO CO., LTD. opened its first Hong Kong store, “SHIRO K11 Musea,” on Friday, 1st May 2026. Over the opening two days — including the first day — queues reached a maximum wait of 1.5 hours, with...

SHIRO's first Hong Kong store, "SHIRO K11 Musea," will grandly open on Friday, May 1, 2026, launching "ZERO BLENDER LAB" and the Hong Kong-exclusive fragrance "Tea Flower" simultaneously.

On Friday, May 1, 2026, SHIRO will open its first Hong Kong store, "SHIRO K11 Musea," on B1F of K11 MUSEA, a shopping landmark that brings together art, culture, and business. The store will featu...

SHIRO Hong Kong Official Online Store Officially Launched

To make it easier for customers in Hong Kong to purchase SHIRO products online, our official online store will officially open on Monday, April 27, 2026. Currently, SHIRO has 28 stores in Japan an...