SHIRO's first Hong Kong store, "SHIRO K11 Musea," will grandly open on Friday, May 1, 2026, launching "ZERO BLENDER LAB" and the Hong Kong-exclusive fragrance "Tea Flower" simultaneously.
On Friday, May 1, 2026, SHIRO will open its first Hong Kong store, "SHIRO K11 Musea," on B1F of K11 MUSEA, a shopping landmark that brings together art, culture, and business. The store will feature the laboratory-inspired fragrance blending experience "ZERO BLENDER LAB" and a Hong Kong-exclusive floral tea fragrance.
A Tribute to Hong Kong's History
Store Space Crafted from Bamboo and Galvanized Steel
Hong Kong is a city where East and West cultures intertwine, with profound historical traces visible everywhere amidst the constantly emerging new energy of its streets. From this city, which has nurtured a unique hybrid culture, we conducted on-site research and selected bamboo and galvanized steel as materials for the store's spatial design.
Bamboo scaffolding
The "bamboo scaffolding (搭建)" integrated into Hong Kong's streetscape originates from the Han Dynasty's technique of building mobile stages for Peking opera. In 2014, it was listed as an intangible cultural heritage of Hong Kong, a living culture maintained by craftsmen's hands to this day. Old-style galvanized steel mailboxes lining the front of tong lau (tenement buildings) are cherished for their rust-resistant and durable properties, each handcrafted by artisans. We were deeply attracted to these two materials, rooted in Hong Kong's daily life, and in the store's design, we breathed new life into materials that would otherwise be discarded after serving their purpose. Bamboo, with its unique charm derived from the passage of time, including changes in color and traces, is arranged vertically on the sides of display shelves, silently narrating Hong Kong's history. Galvanized steel is used in the design of the cashier counter and warehouse doors.
Brand logo on public passage
Just as SHIRO always openly displays everything about its brand, this time we decided to open up the warehouse space facing the public passage. The brand logo on the passage intentionally retains the baseline of the characters and is hand-painted.
Our first store in Hong Kong is a special space that, with deep respect for the history and culture accumulated in this city, transforms everyday materials into unique existences. We sincerely look forward to welcoming every customer in Hong Kong.
Hong Kong Exclusive "ZERO BLENDER LAB"
Giving a New Story to Spices About to Be Discarded
The Hong Kong store features the "ZERO BLENDER LAB"—a space inspired by the research and development room of "Minna no Koujou" (Everyone's Factory) in Sunagawa City, Hokkaido, where you can become a perfumer and experience the joy of blending fragrances by hand using spices that would otherwise be discarded.
We have prepared two types of spices: those that could not be commercialized and trial spices created through repeated trials during the commercialization process. Since they originated in the R&D stage, they are named "Proto Savon" and "Proto White Lily." For the base alcohol carrier, we offer three choices: yuzu distillate, mugwort distillate, and a floral option.
Like a perfumer, blend spices with your own hands to create a unique "blended fragrance mist"—giving a new story to something that was about to be discarded. We sincerely hope that this fragrance blending experience will become the starting point for you to feel the joy of creation.
ZERO BLENDER LAB "ZERO BLENDER LAB" Blended Fragrance Mist 50mL 300HKD
SHIRO's Limited Edition Fragrance for Hong Kong
Hana Cha Eau de Parfum
Hana Cha Eau de Parfum 40mL 225HKD
Inspired by Hong Kong's tea culture, "Hana Cha" (Floral Tea) opens brightly with fresh, watery citrus in the top notes. The heart notes are a blend of herbal greenness like basil and natural rose, while the base notes gently envelop the overall scent with the soft warmth of musk. This is a refreshing fragrance perfectly suited for Hong Kong's hot and humid climate.
May this fragrance become a part of the daily lives of our Hong Kong customers, bringing a sense of peace, tranquility, and vitality.
