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Privacy policy

This Policy applies to the use of personal information (as defined below) of users of the “SHIRO Official Website” (“Site”), which is operated by SHIRO Co., Ltd. (“Company”).

1. Compliance with Laws and Regulations
We will comply with the Personal Information Protection Act of Japan, the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, and other laws and regulations concerning the protection of personal information (“Personal Information Protection Laws, etc.”), as well as this Policy and other relevant standards. In this Policy, “Personal Information” refers to “Personal Information” or “Personal Data” as defined in the Personal Information Protection Laws, etc.

2. Purposes of Use of Personal Information
Subject to your agreement to this Policy, we will use Personal Information for the following purposes.

1). In our business operations, including cosmetics, household goods, food products, and salon services, for the delivery of products, provision of services, credit management, billing, and the maintenance, improvement, refinement, research, and development of products and services
2). Various notifications and sales activities regarding products and services via telephone, email, direct mail, etc.
3). Recording and organizing feedback, inquiries, and other communications
4). Customer support, including handling various inquiries and providing after-sales service
5). Notifications regarding matters necessary for the operation of the Site
6). Marketing and sales promotion activities, such as notifications about new services
7). Distribution of information, including advertisements from us or third parties as defined in Section 5 of this Policy
8). Exercising rights and fulfilling obligations based on contracts, laws, etc.
9). Prevention and handling of unauthorized use of services or non-payment of fees,
10). Contacting customers for other unavoidable reasons
Please note that when we use your Personal Information for direct marketing in accordance with this Policy, the information used is limited to the following:
: Your name, address, date of birth, phone number, and email address

3. Management of Personal Information
We manage Personal Information under the following system:

・We restrict access to Personal Information to only those employees who require it for business purposes, establish rules regarding the storage and management of media containing Personal Information, and take preventive measures to protect Personal Information.
・For Personal Information stored in our systems, we strictly protect account credentials and passwords so that only employees who require it for business purposes can access them.
・When transmitting data related to Personal Information via the Internet, we use SSL on the necessary web pages.
Personal Information will be deleted without delay when it is no longer needed.

4. Disclosure of Personal Information
We will not disclose Personal Information to third parties without the customer’s consent. However, this does not apply in the following cases:

・When requested by public authorities such as courts or the police in accordance with laws and regulations.
・When there are special provisions under laws and regulations.
・When there is a risk of harm to the life, body, or property of the customer or a third party, and consent from the individual cannot be obtained.
・When it is necessary to protect our rights, property, or services from acts that violate laws or our terms of service, and we cannot obtain the individual’s consent.
・When a customer requests disclosure of their Personal Information. Disclosure will be made only after confirming the individual’s identity.
* Method of Identity Verification
Please mail a copy of a document that can verify your identity (such as a driver’s license or passport) to us. We will review the contents and disclose the information as soon as we confirm your identity.

5. Joint Use of Personal Information
We may jointly use your personal information within the scope necessary to achieve the purposes set forth in “2. Purposes of Use of Personal Information” as follows.

Personal Information Subject to Joint Use
: Customer’s name, address, date of birth, telephone number, and email address

Scope of Parties Engaged in Joint Use
: The operating company of the commercial facility where we have a store
: Biotope Corp. (our wholly-owned subsidiary; https://biotope.biz/)
: Other parties to whom the customer has given consent

Purpose of Use by Parties Sharing Information
: To achieve the purposes set forth in “2. Purposes of Use of Personal Information”
: For marketing and sales promotion activities, such as providing information about the services of the parties sharing the information

6. Changes to Provided Personal Information
This Site provides a system that allows customers to freely change the Personal Information they have provided. However, if the provided Personal Information is inaccurate and this prevents the Site’s services from functioning properly, the Site administrator reserves the right to modify or delete such information.

7. Requests for Notification of Purpose of Use, Disclosure, Correction, Suspension of Use, etc.
If we receive a request from a customer regarding Personal Information—such as a request for disclosure, correction, addition, deletion, suspension of use, erasure, cessation of provision to third parties, or notification of the purpose of use—or a request for disclosure of records related to provision to third parties, we will verify the identity of the requester and respond in good faith and promptly in accordance with the provisions of the Personal Information Protection Laws, etc..
Please note that we may be unable to comply with your request if it does not meet the requirements stipulated by the Personal Information Protection Laws, etc., or if there are grounds under the Personal Information Protection Laws, etc. that permit us to refuse disclosure.
Please also note that we may charge a fee for notifications regarding the purpose of use and for disclosure (excluding requests related to the suspension of direct marketing).

8. Customer Consent and Contact Information
Customers wishing to use this Site must review and agree to this Policy before using the Site.

Contact Information

TEL: 0120-275-606 / Shiro Customer Support

Weekdays 9:00 AM – 6:00 PM (excluding Saturdays, Sundays, and national holidays)

9. Revisions to This Policy
We may review the contents of this Policy from time to time and make changes as necessary. However, if we make changes to this Policy that require your consent under applicable laws, the revised Policy will apply only to customers who have consented to the changes via our designated method. If we revise this Policy, we will notify you in advance of the contents of the revised Policy and its effective date by posting the information on our Site or through other appropriate means.

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