News

FREESIA MIST BODY SOAP Renewal Announcement

Thank you for your continued support of SHIRO. We are pleased to announce that FREESIA MIST Body Soap has been reformulated, with the renewed version rolling out in stages from Thursday, 30 July 2...

Announcing the Launch of the NEEM SCALP SERUM
Scalp care inspired by the power of neem

Our much-loved Neem Scalp Serum, a customer favourite in Japan and overseas, will be available from 3 July. This lightweight serum hydrates and refreshes the scalp while helping to address concern...

Introducing "PEONY" from SHIRO PERFUME — a fresh, translucent floral inspired by the full bloom of the peony.

Enriched with tomato seed oil to help soften skin, Yuzu to encourage a more luminous-looking complexion, and olive for a smoother, more supple finish. Launching alongside EAU DE PARFUM, PEONY BODY...

A captivating new spicy floral fragrance.SUEDE MEMORIES, a scent created to accompany you as you step into spring and a season of new beginnings.

SHIRO PERFUME introduces SUEDE MEMORIES, a limited-edition fragrance inspired by the season of new beginnings.Dressed in the soft pink hues of cherry blossoms, SUEDE MEMORIES captures the spirit o...

Experience the full benefits of vitamin C-rich rugosa rose fruit on your skin — the “RHUBARB & RUGOSA ROSE” series returns, now more powerful than ever.

Just in time for the sun-drenched season, the “Rhubarb & Rugosa Rose” series returns with an enhanced formula, featuring a generous blend of rugosa rose fruit*1, naturally rich in vitamin C.In...

The "Ice Mint" series, which brings full-body refreshment, introduces a new limited-edition product this year, creating SHIRO's most potent cooling sensation yet.

Confirmed Launch Date Announcement: "Ice Mint Essence UV"Introducing the first UV product in our limited-edition Ice Mint fragrance series, "Ice Mint." A sun protection serum developed from a ski...

SHIRO K11 Musea Opens in Hong Kong on Friday, 1st May — A Historic New Chapter for the Brand

SHIRO CO., LTD. opened its first Hong Kong store, “SHIRO K11 Musea,” on Friday, 1st May 2026. Over the opening two days — including the first day — queues reached a maximum wait of 1.5 hours, with...

SHIRO's first Hong Kong store, "SHIRO K11 Musea," will grandly open on Friday, May 1, 2026, launching "ZERO BLENDER LAB" and the Hong Kong-exclusive fragrance "Tea Flower" simultaneously.

On Friday, May 1, 2026, SHIRO will open its first Hong Kong store, "SHIRO K11 Musea," on B1F of K11 MUSEA, a shopping landmark that brings together art, culture, and business. The store will featu...

SHIRO Hong Kong Official Online Store Officially Launched

To make it easier for customers in Hong Kong to purchase SHIRO products online, our official online store will officially open on Monday, April 27, 2026. Currently, SHIRO has 28 stores in Japan an...