News

Layered with deep red fruits and gorgeous florals, 'Black Cherry' returns as a limited edition again this year.

Black Cherry series have been loved by so many since its debut in Japan, and now arrives as three limited-edition items, with the new OIL-IN BODY SERUM joining the range. A top note of juicy cas...

From ZERO COLLECTION, a season exclusive 'Zero Pear' — unfolding through three layers

From ZERO COLLECTION FRAGRANCE — born from fragrance materials, products, and containers that had been sitting in SHIRO's warehouse, given new life under a limited label — comes a special scent a...

Introducing BUTTERBUR FACE WASH 2026, bursting with fresh hydration

Japan has long held a tradition of embracing the gifts of nature as the seasons change — savouring seasonal ingredients at their very best, and turning their distinct flavours and rich nutrients ...

Introducing our new CALENDULA PROTECT CREAM and limited-edition OIL IN LOTION — calendula, grown by the nature of Awaji Island

A large, vivid orange bloom that catches the eye the moment you see it. Its beauty is shaped by an environment unlike any other.Two new products featuring calendula grown on Awaji Island — nu...

A citrus marine floral fragrance that gently accompanies every changing day — SHIRO's new summer collection, SALT & WAVES, is here

From SHIRO's new summer fragrance collection, SALT & WAVES, comes the BODY MIST EXTRA COOL — a cooling body mist available for a limited time. A citrus marine floral fragrance created to evok...

NOTICE: CUSTOMER SUPPORT HOLIDAY CLOSURE

Dear Valued Customers, Thank you for your continued support of SHIRO. Please be advised that our customer support centre will be closed for the summer holidays as follows. Closure Period:Tuesday,...

Introducing "Green Yuzu Rich Oil in Water," generously Crafted with Whole Thinned Green Yuzu

From the Yuzu Series — one of SHIRO's most-loved skincare ranges — comes GREEN YUZU RICH OIL IN WATER, available for a limited time. It captures the full nourishment of green yuzu, a green yuzu t...

Quench Summer-Parched Skin: Introducing Two New Hydrating Oil in Serums

The summer ahead brings intense sun and a level of dryness rarely seen in recent years. To care for skin from within during this season, two new Oil in Serums are arriving — formulated with "...

FREESIA MIST BODY SOAP Renewal Announcement

Thank you for your continued support of SHIRO. We are pleased to announce that FREESIA MIST Body Soap has been reformulated, with the renewed version rolling out in stages from Thursday, 30 July 2...

Announcing the Launch of the NEEM SCALP SERUM
Scalp care inspired by the power of neem

Our much-loved Neem Scalp Serum, a customer favourite in Japan and overseas, will be available from 3 July. This lightweight serum hydrates and refreshes the scalp while helping to address concern...